El Diablo Sauces

Sauces with heart and heat, home-made with love and delicately ticket spices and fresh ingredients. They wanted to reposition themselves to appeal to a younger audience that would be intrigued to pick up these bottles from the shelves of a superstore to give it a shot.

Service

Rebranding 

Packaging

Client

El Diablo Sauces

Year

2018

Our approach for this project was simple, it was to cut out the unnecessary noise and translate how the sauce feels on the palate to patterns and colours that define each of these flavours.

Our team tried each flavour and was asked to draw a shape to define what they feel and we combined our research to define the pattern for each flavour.

Heat Meter

These sauces come in a scale of spicy-ness and each bottle has a heat meter on it to define how spicy the sauce is on a 1 to 10 scale.

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We are a creative agency based in Mumbai that creates, art directs, designs, and films that are instantly recognisable and totally unforgettable art direction, print, packaging, moving image and branding to make the world look fresher, better and more alive. 

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